The exhibition architecture of Atlas Concorde at the Salone del Mobile is conceived as a complete design narrative, where surfaces and materials interact in a context capable of inspiring, exciting and offering concrete solutions for contemporary interior design.
An environment in which the Atlas Concorde ecosystem finds its maximum expression, organised into design scenarios dedicated to the different areas of contemporary living: outdoor, living, kitchen, bathroom.
Each scenario showcases the design potential of ceramic surfaces, in a fluid and coherent journey that combines innovation, aesthetics and functionality, allowing visitors to discover, touch and experience first-hand how large slabs can be transformed into structural elements, at the centre of a contemporary interior design project.
A concrete and inspirational experience, designed to show how surface design can become an integral and active part of architecture and space.
The Fuorisalone by Atlas Concorde comes to life inside Atlas Concorde Studio Milano, in the beating heart of the city and in the district of excellence that more than any other speaks of design: the Brera District. Here, the showroom is transformed into a dynamic stage, where large slabs become the protagonists of a design story, accompanied by unprecedented innovations.
A place where every element is designed to interact and coexist harmoniously, transforming ceramics into a central and living element of contemporary design.
A renewed space, where surfaces are no longer simple supports, but active components that interact with the surrounding environment to create a coherent, elegant and distinctive whole.
At nightfall, the windows of Atlas Concorde Studio Milano light up, becoming an urban stage for an iconic element, displayed as a work of design in constant dialogue with the surfaces and visible from the city as a strong and recognisable sign of the Atlas Concorde vision.