Retail Design: between material perceptions and environmental responsibility

With the contribution of Massimo Duroni, bioarchitect and professor at Milan Polytechnic, the role of materials was reflected upon, both at the level of customer perception and as a vehicle for conveying sustainable values, a crucial issue for companies and consumers today.Specifically, characteristics and benefits of environmentally sustainable materials were examined, from the design phase to practical application within stores, with the opportunity to view and handle samples of materials during the event.The meeting was moderated by Francesca Zorzetto, journalist and visual merchandising trainer and consultant. 

RETAIL INSTITUTE ITALY

With over 200 members, Retail institute Italy is the leading retail association in Italy, representing all components of the sector: retailers, brand companies, retail partners.The association’s mission is to promote the culture and development of the retail sector. To achieve this goal, Retail Institute Italy is committed to developing ideas and projects, promotes debate and knowledge exchange, carries out information campaigns, monitors innovation and changes, and stimulates the meeting between supply and demand, in order to stay up-to-date and competitive in an increasingly complex market.