Atlas Concorde stars at Coverings 2024

Atlas Concorde is the protagonist at Coverings 2024, the most important exhibition dedicated to ceramic surfaces in North America taking place in Atlanta (GA) from 22 to 25 April. As one of the world's leading ceramic tile players, Atlas Concorde will showcase its complete product system, designed to create complete and coordinated environments, offering a stylistic proposal of functional surfaces and products for every space.

Modularity and transversality are the drivers of this system whose common thread is the material, porcelain tiles, capable of giving shape to the most refined aesthetics inspired by nature and art. At Coverings, the collections of Atlas Concorde, Atlas Concorde USA, Atlas Plan, a brand specialising in large slabs for kitchen countetops, tables and furnishing elements, and Atlas Concorde Habitat, brand of Atlas Concorde specialised in furnishing elements.

Atlas Concorde presents itself at the event with two high-impact projects. Marvel World, the stystem of all the collections inspired by the world's most precious marbles, which this year is enriched by three proposals. Marvel Meraviglia, inspired by Calacatta Meraviglia marble, from which it takes its name, and which for the decorative system boasts a unique proposal thanks to the collaboration with the international architecture studio Zaha Hadid Architects. Marvel Onyx, an innovative proposal inspired by the theme of lightness, which reinterprets the expressive potential of onyx in a modern key. Marvel 3D, a capsule collection dedicated to the world of wall tiles. Five essences of great elegance, which find their common denominator in chromatic harmony and refinement, are available in three different surfaces: a light bush-hammered texture and two soft three-dimensional structures.

Also on stage is the Boost World project, which gathers together all the collections inspired by materials such as concrete, stone and raw earth and presents new proposals this year. Boost Balance collection that enriches the range with a colour palette of 10 shades ranging from pure white to the most sophisticated greys and anthracite, from warm to cooler tones. Boost Color, created to dialogue with Boost Balance, a project that features a colour palette created in collaboration with Piero Lissoni. 14 pastel shades and an original texture in 3 colours, named Frog, whose soft and sinuous lines recall organic shapes inspired by nature. Boost Natural Pro collection inspired by the naturality of raw earth, which rediscovers the essence of the hand-crafted concrete effect, proposes 8 new light and warm colors, selected by the architect Matteo Brioni, which, together with those of Boost Natural, make up a palette of 15 cement-effect shades unique on the market. Boost Natural Pro offers brand new surface finishes for interior and exterior use and a new decorative project dedicated to wall tiles with a strong natural personality. The surfaces reproduce the material appearance of clay with its slight irregularities, soft colors and delicate tone-on-tone nuances.

Atlas Concorde USA enriches the design proposal with three surface and wall tiles proposals. Beyond Calacatta embodies the perfect balance of marble thanks to a surface characterised by a deep and intense colouring, decorated with subtle veins. Inspired by the iconic Nero Calacatta, Beyond Calacatta presents five shades, ranging from black, to grey, to three variations of white. Beyond Dolomite represents the delicacy of marble thanks to a uniform background colour on which fine, linear veins stand out. Inspired by Bianco Dolomite, a very fine milk-white marble with grey veins of varying intensity, Beyond Dolomite comes in four colours: from a warm white with brown veins to a cooler white with grey veins, via a bold black with white veins and a cool light grey with dark grey veins. Memory Oak, on the other hand, celebrates the American love of wood as an integral part of interior design. The result is a wood-look porcelain stoneware collection that presents a full spectrum of natural colours that seamlessly transition between light and dark tones.